Instagram isn’t enough: Why your business also needs branding and a website

There’s no question that having a strong social media presence is important for any business. After all, it’s a great way to reach potential customers and build relationships with them. However, having just a social media presence isn’t enough. You also need to have a user-friendly website and modern branding.

Think about it this way – if you’re a potential customer, would you rather do business with a company that has an easy-to-use website, approachable branding and a strong social media presence, or one that doesn’t? Chances are, you’ll choose the company with the better user experience. That’s because they’re more likely to meet your needs and be trustworthy.

Here are a few reasons why it’s important to have a strong social presence, modern branding, and a user-friendly website:

1. Instagram helps you connect with potential customers.

Instagram is a great way to connect with potential customers who may be interested in your product or service. You can showcase your products or services on Instagram and send people to your website to learn more about your company and what you offer.

2. Modern branding helps you build brand awareness.

Branding is important for any business. A strong brand helps customers remember who you are and what you offer. It also helps set you apart from the competition. Having a modern brand that reflects your company’s values will help attract the right customers and increase loyalty among your current customers.

3. An easy to navigate website helps you book more customers.

A user-friendly website is important for getting people to buy your product or service. If people can’t easily find what they’re looking for on your website, they’re likely to leave without buying anything. Having good website design and easy-to-use navigation will help keep people on your site longer and increase the chances that they’ll buy something from you.

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About Honeycomb

Honeycomb is a boutique concept-to-launch agency helping business owners launch their Brand in a Week and scale their eCommerce brands. Over the past 6 years, we’ve launched over 70 projects across 25 different industries. Our founder, Callie Kerbo, is an expert brand strategist with a pulse on what a business needs to scale and connect with their audience.