Hi! I'm Colleen, but my friends call me Callie.
I am driven by the desire to put more beauty into the world and to advocate for more sustainable business practices for entrepreneurs.
My journey into entrepreneurship started as early as I can remember. At 4, I felt the pull towards owning my own business. I grew up in a small town and we would frequent the local shops and boutiques. I was captivated by the warm and hospitable experiences yearning for that to be me someday.
My first venture started at 16 when I started “Callie’s Cakes” which culminated in me very nearly attending culinary school. Spoiler alert: I still love to bake.
Fast forward to college where I asked for a job at the local florist studio. As one of their only employees, I had a front row seat to see what it takes to run a small business.
What I learned there was a deep care for people. They are at the heart of a small business. You only exist because of people.
Fast forward a few years, a business degree and a move to Austin later.
It’s 2016, the air is buzzing with possibilities. I’m working for a small business leading content creation and eCommerce implementation and it’s working. Their presence was growing daily, sales were rolling in, and yet for many reasons, I knew this place wasn’t where I was meant to be.
I was eager to help more people and that led to a giant leap. Just 6 weeks after my move to Austin, I found myself starting C.Kerbo Creative Studio which would become Honeycomb just 6 months later.
While I started out offering social media management and content creation services, I quickly realized that most businesses were using social media as their band-aid. All that traffic and traction was going to a cobbled-together DIY brand that didn’t resonate with their clients.
But in 2020, I was faced with what felt like an insurmountable challenge: burnout. Severe “I wanna quit my business” burnout.
I had taken on too much, overstretched, and overworked myself to the point that the line between my business and personal life didn’t exist. Work started early, ended late, and stretched into the weekends.
So when the world stopped, I was faced with my reality. This was not the business I wanted or envisioned. I had completely lost myself and it was time to find her again. One day I decided to go on a walk and that three-mile walk changed my life. Suddenly I had a morning routine, boundaries around my business, and had developed Brand in a Week.
Since then I’ve undergone a personal health journey, traveled as a digital nomad for a year and a half, hired a small team, and rebuilt a business that I LOVE running.
So while I’m passionate about helping our clients create brands and websites they’re proud of, I’m even more passionate about sharing what I’ve learned so others can avoid burnout and build a sustainable business.
If I’ve learned anything in the past three years, it’s that you’re worth it. Rest reaps reward. Slowing down allows you to enjoy the journey and be inspired along the way. At Honeycomb, we are not anti-hustle, we are anti-burnout and you’ll see that reflected in everything we do.
Our Core Beliefs
These aren’t platitudes, they are our foundational values and inform everything we do.
Understanding who you are and how your brand operates gives you the confidence to take risks and grow. We help you get out of your head so you can get clarity on what you do and how you do it, then we help you translate that to the world.
Kick the overwhelm
We make it easy and FUN to reimagine your brand. You don’t need all the right words or have it all together to create something meaningful. We help you bridge the gap between what you want to say to the world and creating an aligned brand.
We believe in creating brands that are as unique as we are. No one resonates with a brand that falls flat and we often find ourselves trying to migrate towards the center. We help you bring out your personality and show it off in a way that attracts aligned customers to your brand so they instantly feel connected.
Call us brand-obsessed, we LOVE what we do. You will find few more passionate than us when it comes to helping your business get to the next level.
We are dedicated to creating sustainable businesses that fuel us rather than suck us dry. I’ve personally struggled with severe burnout and understand how much it impacts creativity, motivation, and joy in your business. That’s why I share what’s worked for me so you can create sustainable systems and structures aimed at keeping burnout at bay.
we deliver on our promises
We do not overcommit, overschedule or overpromise. We take on a limited number of clients each year to ensure we are able to deliver a high-care, high-touch experience to each and every project. We also deliver on our promises to you, always being transparent about the stage of deliverables and providing ample opportunities for feedback.
Meet Your Team
We’re a small but mighty team of creatives and problem-solvers.
Founder + CEO
Meet Colleen, the visionary founder and CEO of Honeycomb. With nearly a decade of experience as a brand and marketing strategist, Colleen has helped countless businesses grow and thrive.
In addition to her role as the founder and CEO of Honeycomb, Callie is also the Creative Director and Senior Marketing Consultant for Blue Sky Partners. Here, she spearheads the development and implementation of cutting-edge marketing strategies for BSP’s diverse range of clients while overseeing the firm’s social media presence.
But Callie isn’t just a business leader – she enjoys spending time with her partner, Chris. Together, they are committed to sustainable living and have undertaken an ambitious project on Callie’s family farm, which they named Mable and Jack Farmstead. Ultimately, Mable and Jack Farmstead is more than just a personal project for Callie and Chris; it is a reflection of their passion for sustainability, community building, and creating positive change in the world. They hope that one day, the farmstead can serve as a hub for like-minded individuals to come together, learn, and connect with nature.
Developer + Strategist
Chris is a trusted advisor who brings a wealth of experience and knowledge to Honeycomb’s team. With a strong background in data analytics, Chris is an expert in helping clients understand and visualize the key metrics that drive their businesses. He leverages his expertise to provide clients with valuable insights that enable them to make informed decisions and drive growth.
In addition to his expertise in data analytics, Chris is also a seasoned project manager and developer. He is a skilled problem solver who has a keen eye for identifying opportunities to improve processes and workflows. Chris is committed to staying on the forefront of innovation, and his development experience ensures that Honeycomb is always leveraging the latest technologies and techniques to deliver best-in-class solutions to clients.
Chris’s passion for helping businesses succeed is evident in his work, and his commitment to excellence has earned him a reputation as a trusted adviser and partner to clients across a range of industries. His collaborative approach and dedication to delivering exceptional results make him an invaluable asset to Honeycomb and the clients they serve.
junior designer + right-hand gal
Meet Elizabeth, the creative force behind Honeycomb’s email marketing and social content. Elizabeth has established herself as Honeycomb’s lead designer with her innovative design solutions and attention to detail.
With a unique blend of creativity and strategic thinking, Elizabeth has a knack for turning client needs into stunning designs that convert. Her fun and witty energy brings a refreshing perspective to the team, and her excellent communication skills ensure that client expectations are exceeded every time.
Elizabeth is a true listener and takes the time to understand what her clients are looking for, then translates their ideas into designs that perfectly capture their vision. Her expertise in email marketing and social content makes her an invaluable asset to the Honeycomb team, and her passion for design shines through in everything she creates.