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Background

Aura is a micro-event and rentals business changing the conversation around traditional event planning. Using a people-centered approach, Aura guides their clients in co-creating gatherings that will leave gathering hosts and guests feeling seen through intentional connection and left with a sense of wonder.

Honeycomb’s approach

The client approached Honeycomb to develop their concept from conception to launch. Led by Callie Kerbo, the Honeycomb team started the process with name development followed by branding, website and marketing collateral through the Brand in a Week process.