Luxury boutique branding, Shopify site + Packaging

Eight Sixty is a luxury fashion boutique founded by Mychellya Shadle. A long-time friend turned client, Mychellya came to me looking for a brand that would stand out from the crowd. Her personality is bold, bright and you can't miss her when she walks into a room. She's always done things her own way and now she wants to show other women they can do things their own way too through clothing that makes them feel confident, beautiful and resilient. I developed a sleek, modern brand identity that captured the high-end aesthetic of Mychellya's clothing and centered the messaging around empowerment. Her Shopify store is simple and understated with signature brand elements added throughout. I designed packaging that incorporated key messaging elements and extends the luxury brand experience right to a customer's door.

Moodboard + Palette


Describe your experience working with Honeycomb

Working with Honeycomb has been such a special experience. I met Callie a few years in a small coffee shop. After our encounter, I knew that I would one day want to work with her. As I made the decision to start my own business, creating a brand and website was the first step. Callie is professional, personable and extremely talented! She brought my vision to life and also encouraged me every step of the way!! Honeycomb created a website that is user-friendly and detail oriented! I am excited to share my brand with the world!

Tell us about your brand in a week experience

Brand in a Week exceeded my expectations! My brand looks as if it would have taken someone months to create because of all the details that are included in my brand. Honeycomb did a fantastic job! 

What would you say to someone considering brand in a week, but may be on the fence?

Make the investment! What took Callie a few weeks to create would have taken me months to establish. Brand in a Week allows the customer to enjoy the reveal of the brand/website without all the stress that would come from if you had done it yourself. Brand in a Week was an exciting experience! Callie is experienced, professional and so talented!

What was your biggest fear about jumping into this new business and building your brand? 

My biggest fear jumping into my new business has been the fear of others not captivating my vision. However, the opposite of this is true. Callie listened carefully to my vision and brought it to life. My brand has exceeded all my expectations. I feel confident in my business and advertising because my brand reflects everything I am passionate about. I would not have been able to do this without Callie.

What, specifically, was your favorite part of the process and your new brand?

I have loved everything about my experience working with Honeycomb, but my absolute favorite were the little details she brought to life. For example, ladybugs hold significant meaning to my life and I might have mentioned it once but not enough for me to have thought Callie would have noticed. When she revealed my branding, Callie had made a ladybug icon for my company. It was so sentimental and special. Every detail from beginning to end, Callie has done a fantastic job. She is so creative! I am very pleased with the outcome.

Hear about Mychellya's Brand in a Week experience...