Coming soon!

A Shopify theme for brands ready to tell your story meaningfully, launch quickly and iterate like you mean it.

We get it, there’s a lot on your plate and when you are juggling increasing cost and complexity to stay relevant and grow…

Taking a step back to craft your brand experience takes a back burner

Product Development


marketing agency

ad spend

website maintenance



software fees


The internet doesn’t need another boilerplate store, it needs your story.

In the pursuit of best practices, appeasing algorithms and chasing trends brands have lost their sense of individuality.

We’re creating a suite of tools for brand owners who are serious about connecting with their customers, elevating their customer experience and optimize their store design. 



Our obsession with brand meets your desire to grow

We’ve married our experience building custom Shopify themes and our passion for brand strategy into powerful tools to level up your store quickly, saving you thousands in development and time.

DIY My Shopify is a strategically designed theme and online course for anyone who wants to launch quickly and tell their story in a way that reaches their customers.

We’re placing the power is in your hands, you’ll be able to customize everything from your header to your cart page, so you can create an online experience that’s just right for you and your customers.

Featured Beta Stores

Meet the Duo Behind DIY My Shopify

Callie founded Honeycomb six years ago with the goal of helping small business owners refine their online presence. After teaching herself how to build and customize Shopify stores, she found a new passion for assisting online business owners with creating beautiful, strategic stores.

In 2021, Shopify released Online Store 2.0 which brought a new level of customization and ease to the platform. It transformed the way themes functioned and after many years of dreaming about her own theme, Callie decided to take the leap. Together with her partner (in life and business), Chris, they’ve developed the beta version of their theme specifically designed for brand owners. 

With Callie’s brand expertise and Chris’ technical background, the two have developed a theme they are immensely proud of and excited to expand upon. 

Our beta opens soon!

The waitlist will get first dibs and receive exclusive bonuses. If you want to be the first to try the theme out and provide feedback for future product releases, sign up below!