4 Reasons to Consider a Rebrand
It’s safe to say that 2020 has changed the way we do business in more ways than one. Whether this year has been one of learning or you are ready for change, I want to highlight one of my most commonly asked questions “When should I rebrand my business?”
First, let’s talk about what rebranding means. It isn’t always changing your name, it can be as simple as changing your product offerings or focus. In short rebranding means you are re-aligning your business with new goals or priorities and then translating that across the different areas of your business. This could be a new logo, website and social presence.
Sometimes it can be hard to know the “right time” to rebrand and as a business owner myself, I can tell you that realistically there is no “right time”. However, as we are looking towards a new year this is an excellent time to consider what success looks like for you in 2021. Here are my top four reasons to consider a rebrand for your business:
Whether you are struggling to stand out or haven’t updated your website in years, there are so many paths to rebranding your business. At the end of the day, it is simply about aligning your passion with your presence and ensuring wherever customers find you, you show up as your truest self.
Have questions about rebranding? Pop them in the comments below!
Callie Kerbo is an award winning solopreneur based in Austin, Texas. She is the Founder of Honeycomb, and specialises in branding your business to make you unforgettable. You can find her here. http://honeycombcreates.com/
Honeycomb is a full service boutique brand partner, offering concept-to-launch marketing services for startups and growth-stage businesses. Founded on the belief that beautiful design is only as powerful as the business strategy behind it, Callie works to find what makes your business irreplaceable and then develop a creative branding strategy to help share it with the world. By the time your customers find you, they will have only one thing to say: “Wow.”
From napkin drawings of a concept to long-standing businesses, Honeycomb helps businesses of every scale reach their goals and grow their businesses.