4 Reasons to Consider a Rebrand

It’s safe to say that 2020 has changed the way we do business in more ways than one. Whether this year has been one of learning or you are ready for change, I want to highlight one of my most commonly asked questions “When should I rebrand my business?” 

First, let’s talk about what rebranding means. It isn’t always changing your name, it can be as simple as changing your product offerings or focus. In short rebranding means you are re-aligning your business with new goals or priorities and then translating that across the different areas of your business. This could be a new logo, website and social presence. 

Sometimes it can be hard to know the “right time” to rebrand and as a business owner myself, I can tell you that realistically there is no “right time”. However, as we are looking towards a new year this is an excellent time to consider what success looks like for you in 2021. Here are my top four reasons to consider a rebrand for your business: 

  1. You are struggling to stand out in your industry. This is the top reason I would consider rebranding a business. If you find yourself being overlooked, price shopped or otherwise not considered by customers, it’s time to look at your ideal customer and how you are positioned in the industry. Strategically analyzing your messaging and re-positioning your business helps you to stand out from the competition and attract your dream customers. 
  2. You want to attract a new type of customer. Let’s say you previously offered social media management services and now want to pivot towards offering courses and live coaching to other service providers or solopreneurs. You are now talking to a completely different customer and your brand must evolve accordingly. The focus shifts away from the services you provide to your brand as a coach. When making these major shifts in your business, ensure that your messaging and brand evolve accordingly so you continue to reach the right customers who are all in. 
  3. Your logo or website are outdated. This one seems obvious, but I don’t want to overlook it. Whether you’ve not updated your website in 10 years or 2 years years, it’s important to keep your brand fresh and aligned with your business. We know that our businesses will evolve and your brand should evolve with it. If you haven’t revisited your brand in a few years, it might be time to hit the refresh button. 
  4. Your brand doesn’t align with your mission or values. This is a big one and reminds me of a conversation that Amy Beth of Veg Threads and I had when we were working on the new VegThreads site. She said “I just don’t relate to that anymore”. Her vision and mission had changed from her first business to a new, evolved brand with a refreshed vision. She didn’t completely abandon the foundations of that first business. We simply designed the visuals and messaging that best aligned with this new season in her journey. 

Whether you are struggling to stand out or haven’t updated your website in years, there are so many paths to rebranding your business. At the end of the day, it is simply about aligning your passion with your presence and ensuring wherever customers find you, you show up as your truest self. 

Have questions about rebranding? Pop them in the comments below! 

Rebranding, Website

CATEGORY

11/18/2020

POSTED

4 Reasons to Consider a Rebrand

Meet the Author

Callie Kerbo is an award winning solopreneur based in Austin, Texas. She is the Founder of Honeycomb, and specialises in branding your business to make you unforgettable. You can find her here. http://honeycombcreates.com/

Honeycomb is a full service boutique brand partner, offering concept-to-launch marketing services for startups and growth-stage businesses. Founded on the belief that beautiful design is only as powerful as the business strategy behind it, Callie works to find what makes your business irreplaceable and then develop a creative branding strategy to help share it with the world. By the time your customers find you, they will have only one thing to say: “Wow.” 

From napkin drawings of a concept to long-standing businesses, Honeycomb helps businesses of every scale reach their goals and grow their businesses.

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